Gelteq’s Sportsgel Announces Sponsorship of PPA Tour and League of Australia and New Zealand

Gelteq Limited, a global biotechnology company that specialises in formulating, developing, and manufacturing ingestible gel technology, has announce its sport-focused brand Sportsgel has been named an official sponsor of the Professional Pickleball Tour and League of Australia and New Zealand, PPA Tour Australia (PPAA), and Major League Pickleball Australia (MLPA).

Boasting the highest level and prize money of the sport in Oceania, PPAA and MLPA feature pro teams, and high-profile owners including former World no.1 golfer Adam Scott, NBA Star Patty Mills, five-time Olympian Nat Cook, and cricketing legend Steve Smith.

“Pickleball has become one of the fastest growing sports in the world, and we are thrilled to partner with PPAA and MLPA,” said Nathan Givoni, Co-Founder and CEO of Gelteq. “With our innovative platform, along with the expertise of our new Head of Sports Performance, Matthew Jones, we will collaborate with PPAA, MLPA, and their partners, teams, and athletes to develop tailored, league-branded products specific to the rigors of pickleball.

What Does Gelteq Sportsgel Collaboration Mean?

The three-year sponsorship agreement with each organisation grants Gelteq exclusivity for any consumable performance, health, recovery, or other sports related gels. The sponsorship will feature on-court branding for Sportsgel at all events run or operated by PPAA and MLPA with additional branding on team apparel and across social and digital platforms.

PPAA and MLPA CEO and Co-Founder Adam Thompson said: “Gelteq’s customizable gel-based delivery platform offers our teams the opportunity to redefine hydration and recovery for our sport. With the solutions we are going to develop together, our athletes can be confident they’re getting high quality products to be their best on match day.”

What Is Gelteq?

Headquartered in Melbourne, Australia, Gelteq is a global biotechnology company focused on developing and commercializing white label gel-based delivery solutions for prescription drugs, nutraceuticals, pet care, and other products. Gelteq advances and commercialises its delivery solutions within five core verticals: pharmaceuticals, over-the-counter medications, nutraceuticals, animal medications, and sports nutrition.

The company’s unique formulation directly addresses the issues associated with traditional drug delivery methods such as difficulty swallowing, taste of unpalatable ingredients, and dosage control.

For more information, visit www.gelteq.com and it sportsgel brand website www.sportsgel.com.