Le-Vel Partners with USA Pickleball, Adds to Long List of Companies Tying Up with World’s Fastest-Rising Sport
Wellness company Le-Vel, known for its Thrive product line, is the latest to step into the pickleball craze. Le-Vel, together with USA Pickleball, the sport’s official governing body, have jointly announced a partnership that aims to help the wellness brand reach new health-conscious consumers and deepen its footprint in the active lifestyle space.
The collaboration officially kicked off at the Golden Ticket Tournament in Greensboro, North Carolina, held from 28 May to 1 June 2025. There, Le-Vel distributed 250 curated gift bags to the UPA’s top players, with each bag containing the Thrive 3-Step Experience, Thrive Activate, an energy drink mix, and Thrive Thirst, the company’s electrolyte hydration blend.
“We’re thrilled to welcome Le-Vel as a partner of USA Pickleball,” Christian Portaro, Senior Director of Partnerships at USA Pickleball. “Thrive’s commitment to wellness, vitality and performance mirrors the passion and values of our community. This collaboration will help elevate the player experience from grassroots tournaments all the way to Nationals.”
As part of the partnership, Le-Vel is aiming to energise courts across the US throughout the 2025 season, joining USA Pickleball as it brings topnotch play to as many cities as possible. So far, Le-Vel is scheduled to make appearances in several upcoming Golden Ticket Tournaments in Newport Beach and Colorado Springs. The partnership between Le-Vel and USA Pickleball will culminate with the former making an appearanceat the USA Pickleball Nationals in San Diego this November. The said tournament is much anticipated and is expected to draw tens of thousands of players and fans.
“This partnership isn’t just about brand visibility – it’s about building momentum, showing up in meaningful ways and connecting with new audiences who care about their health and how they show up every day,” said Chante’ Markus, Director of Marketing and Social Media at Le-Vel. “Pickleball is more than a sport. It’s a lifestyle. And so is Thrive.”
At of this writing, Le-Vel is one of the latest global brands dipping their toes into the world’s fastest-rising sport. Just recently, digital health platform Vita Bella partnered with global pickleball ranking platform DUPR to provide players a variety of wellness solutions. Sports apparel brand Stack Athletics has also gotten into pickleball after buying Vulcan Pickleball, also in early June.
With the sport continuing its exponential growth, Le-Vel, Vita Bella, and Stack won’t be the last three companies looking to take advantage of pickleball’s soaring popularity. Expect many more.
