In celebration of the NEC Group’s 125th anniversary, NEC Malaysia, one of the country’s leading digital transformation players, hosted Smash Barrier, Serve Hope: Giving Back Through Pickleball, a Corporate Social Responsibility (CSR) event with the Hiichiikok Home for Children Care in Kuala Lumpur.
NEC Corporation of Malaysia (established as NEC Malaysia Sdn. Bhd. in March 1988) is one of Malaysia‘s leading digital transformation players. The company is a subsidiary of NEC Corporation, which has a proven track record of technological expertise. It is committed to helping fast-track Malaysia’s aspiration to become a Digital Nation. (Visit https://my.nec.com/ to learn more about the company.)
The special day featured pickleball coaching sessions and friendly matches, where each underprivileged child was paired with an NEC employee for the day. The event welcomed children aged 4 to 17, who were introduced not only to the sport of pickleball but also to the exciting world of technology.
Pickleball was chosen for the event as it is a sport that is accessible to all ages and skill levels. As it is vital for the youth to gain a strong understanding of technology to help them thrive in an increasingly digital world—and as part of NEC’s commitment to empowering future generations—employees shared stories about innovation, giving the children a glimpse into how technology shapes and improves lives around the world.
“NEC’s 125th anniversary encourages us to reflect on our journey as a trusted partner in transformation. It is also a reminder that trust is built through connection and care,” said Wataru Irie, Managing Director of NEC Malaysia. “This event is proudly organised by NEC Malaysia’s Next Generation Leaders—a committee established under the Managing Director’s mandate to drive transformation across the company. This CSR initiative is one of their many efforts to create meaningful impact. Through programs like this, we aim to inspire the next generation and build a future where technology empowers people of all ages and backgrounds.”
Frieda Ngui, Home Manager of Hiichiikok Home of Children Care, added: “We’re grateful to NEC for spending time with the children. As underprivileged youths, they rarely get such opportunities. The pickleball session and ‘Adopt a Child for a Day’ initiative truly made them feel included, cared for, and joyful.”
NEC Malaysia remains committed to creating positive impacts beyond technology—one meaningful connection at a time. Through the generous efforts of its staff, RM8,000 was raised to provide essential groceries and furniture for the home, further reinforcing NEC’s dedication to community well-being.
