Selkirk Sport, National Pickleball League Finalise Landmark Equipment and Media Partnership
The National Pickleball League (NPL) and Selkirk Sport, a leading pickleball equipment and media brand, jointly announced a multifaceted partnership making Selkirk the Official Ball, Footwear and Paddle, along with an Official Media Partner of the Champions Pro (50+) pickleball league.
The National Pickleball League (NPL) presented by QC Kinetix is the premier professional pickleball league for Champions Pros (age 50+). Now in its third season, the NPL features 12 teams representing cities across the US—including Austin, Boca Raton, Coachella Valley, Columbus, Denver, Houston, Indianapolis, Kansas City, Naples, Oklahoma City, Princeton, and Seattle—with approximately 200 Champions Pro players competing. Founded in 2022, the NPL is committed to growing the sport of pickleball, fostering community engagement, promoting physical and mental wellness, and elevating the game to new heights.
As part of the agreement, Selkirk will receive rights to livestream NPL events on its Selkirk TV app and YouTube channel, significantly expanding visibility for the league and its players. In addition, Selkirk will activate on-site at select NPL events and will receive brand visibility through signage on-site, digital and social media promotion, and commercial placements during NPL live streams.
“This partnership with Selkirk represents a major milestone for the NPL as we continue to elevate the league and the sport of professional pickleball for athletes over 50,” said Rod Davis, Chief Executive Officer of the National Pickleball League. “Selkirk’s commitment to innovation and excellence in the sport aligns perfectly with our mission, and we’re excited to work together to deliver world-class competition and content to players and fans alike.”
“The NPL’s commitment to fostering competition, sportsmanship and inclusion aligns perfectly with Selkirk’s values, and we’re excited to collaborate with them to elevate both the league and the sport,” said Rob Barnes, Co-Founder and Co-CEO of Selkirk Sport. “We look forward to continuing to create a top-tier experience for NPL athletes and providing an engaging platform for fans, further increasing visibility for the league.”
In addition to media and marketing rights, Selkirk will provide NPL with a robust package of product support, merchandise and incentives for league athletes. That includes unlimited Pro S1 Pickleballs for use during league events, footwear for every NPL participant and custom swag bags for the Championship Event. The partnership also creates new opportunities for athletes to earn Selkirk store credit, access wholesale pricing and participate in Selkirk’s Cash Affiliate Program.
Selkirk’s media arm, Selkirk TV, which garners more than 20 million monthly impressions, will serve as an Official Media Partner of the NPL—offering a national platform to showcase the league’s athletes, stories and competitive play.
