ServeClub Ready to Accelerate India’s Pickleball Revolution with Additional Funding
ServeClub, a rising homegrown pickleball gear brand in India, is ready to supercharge the sport’s meteoric rise even more. This after the company secured seed funding from notable industry leaders—including Manish Poddar (Co-Founder of Rare Rabbit), Pratham Mittal (Founder of Masters’ Union and Tetr), and Malika Sadani (Co-founder of The Moms Co.).
The funds will be used by ServeClub for product development and in expanding its already expansive reach across India through both online and offline channels.
ServeClub was founded in 2024 by students from the US, Cuba, Mexico, Germany, and India while studying at Tetr College of Business. The brand manufactures USAPA-certified pickleball paddles at around INR 7,000 to INR 9,000—or about half the price of leading international competitors.
“Pickleball is one of the fastest-growing sports in India, yet access to quality, affordable gear remains limited,” said Jeet Totla, Co-Founder of ServeClub. “With this funding, we aim to expand our product line, deepen our court and club partnerships, and build India’s most trusted pickleball brand.”
The startup aims to democratise access to premium sports gear and has already partnered with over 25 entities, including pickleball courts, clubs, and fitness brands. It now plans to grow monthly sales by 20–25% over the next two quarters, while expanding direct-to-consumer operations and organising community engagement events to foster sport adoption. The seed funding it has acquired is expected to help ServeClub fulfill those aims.
“I am excited to lead the seed round for ServeClub, a brand that is filling a significant gap in the Indian sports equipment market,” said Poddar. “The rapid growth of pickleball presents a unique opportunity to offer high-quality, affordable gear tailored for Indian players.”
“Their focus on building strong partnerships and fostering community engagement will be key drivers in scaling the sport’s reach,” Sadani added.
