Andre Agassi Brings Tennis Expertise to Pickleball With JOOLA Partnership

Editor’s comment:

Pickleball continues to dominate headlines, and this latest press release is no exception. The news of tennis icon Andre Agassi joining forces with pickleball powerhouse JOOLA to create a new line of equipment and accessories is undeniably exciting. Agassi joins the ranks of other tennis legends like Maria Sharapova, Steffi Graf and John McEnroe who have also ventured into the pickleball world, signalling a trend that’s hard to ignore.

It’s an exciting time for the sport, undoubtedly. While it remains to be seen if the new equipment will revolutionise the game, there’s no doubt that the association with a legend like Agassi will draw significant attention and potentially increase crossover from tennis. The potential for pickleball to capture an even wider audience is undeniable.

The full press release is as follows:

Andre Agassi and JOOLA Announce Landmark Partnership to Elevate the Future of Pickleball

In a collaboration that is set to reshape the landscape of sports, tennis legend Andre Agassi has joined forces with JOOLA, a global leader in pickleball and table tennis, to launch a groundbreaking line of pickleball equipment, and accessories. This landmark partnership, announced on the 30th anniversary of Agassi’s first US Open win, represents a pivotal moment in the evolution of pickleball as it continues to gain popularity worldwide.

A Game Changing Collaboration

Agassi, known for his relentless pursuit of excellence and innovation throughout his tennis career, is now bringing that same passion to the rapidly growing sport of pickleball. The partnership with JOOLA aligns perfectly with Agassi’s legacy as a trailblazer in racket sports, setting the stage for a unique and revolutionary product line that promises to elevate the game for players of all levels.

“Pickleball is not just a sport; it’s a community, and it’s growing at an incredible pace,” said Agassi. “Partnering with JOOLA allows me to bring my experience and dedication to pickleball. Together, we’re going to create something special that reflects our commitment to quality, innovation, and performance.”

The Agassi Collection will soon expand to include international tennis icon, Steffi Graf—Andre’s mixed doubles partner, and wife. Graf will work with JOOLA to develop her own line of equipment and accessories. A collaboration that aims to bring the same level of excellence and innovation to equipment designed specifically for female and international players.

A Shared Vision for the Future

JOOLA’s partnership with Agassi is more than just a business deal—it’s a shared commitment to growing the sport of pickleball globally and enhancing the playing experience for athletes everywhere. Agassi’s dedication to the sport is evident in his hands-on involvement in the design and development process, ensuring that every product bearing his name meets the highest standards of quality and performance.

“Andre Agassi’s influence on the world of sports is undeniable, and we are honoured to partner with him as we take pickleball to new heights,” said Richard Lee, CEO & Owner of JOOLA. “This is more than just a partnership; it’s a shared vision for the future of the sport.”

About JOOLA

Founded in 1952, JOOLA is a globally recognised brand specialising in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. www.joola.com

About Andre Agassi

Andre Agassi is a former World No. 1 tennis player, an eight-time Grand Slam champion, and an Olympic gold medallist. Known for his charisma on and off the court, Agassi remains a pivotal figure in the world of sports, dedicating his post-tennis career to philanthropy, education, and now, the evolution of pickleball.