Global Sports Pickleball League & Grand Slam Gets Backing from India’s Top Brands Ahead of Opening in December
The Global Sports Pickleball League & Grand Slam organised by Global Sports Pickleball (GSPB) will have some of India’s biggest, most well-known companies backing it up when it takes place on 16-23 December 2025 at the Andheri Sports Complex in Mumbai. This after GSPB sealed partnerships with The Times of India, Free Press Journal, Red FM, and Zee 5.
GSPB announced its partnerships with The Times of India, Free Press Journal, and Red FM over the weekend. Under these partnerships, Red FM will serve as the Official Radio Partner of the Global Sports Pickleball League & Grand Slam and will be looked upon to provide on-air buzz for the tournament and create listener engagement. The Free Press Journal and The Times of India, meanwhile, will be the tournament’s Official Media Partners and will be tasked to ensure strong editorial visibility and country-wide promotional support.
“Pickleball is no longer just a sport, it’s a movement sweeping across India. With the support of esteemed partners like The Times of India, Free Press Journal, and Red FM, we are committed to giving pickleball the scale, visibility, and stature it truly deserves,” said Shashank Khaitan, Bollywood Writer, Producer, Director, and Co-Founder of GSPB. “The Global Sports Pickleball League & Grand Slam will set a new benchmark for how emerging sports are showcased, experienced, and celebrated in India.”
On Monday, GSPB officially welcomed another partner in Zee 5, which will serve as the exclusive live-streaming partner for the Global Sports Pickleball League & Grand Slam 2025. Under this partnership, fans all over India will be able to stream all matches via Zee 5, while Zee Café and &flix will broadcast key league matches on television to further expand the tournament’s reach to a nationwide TV audience.
“This partnership with ‘Z’ is a significant moment for pickleball in India. With Zee 5 streaming our events live and Zee Café and &flix broadcasting the leagues on television, we are making pickleball accessible to millions of households. This broad visibility is a major step forward for the sport, and we believe it will make pickleball one of India’s most-watched new sports,” said Hemal Jain, Chief of Pickleball Growth at GSPB, about the announcement.
Laxmi Shetty, Head, Advertisement Revenue, Broadcast & Digital, at Zee Entertainment Enterprises Ltd, added: “At ‘Z’, we’re always looking to back high-potential sports that resonate with today’s audiences. Pickleball is witnessing phenomenal growth, and our partnership with Global Sports Pickleball (GSPB) allows us to bring this dynamic, high-energy sport into Indian living rooms like never before. We believe this collaboration will not only elevate the sport’s visibility but also inspire a new generation of sports enthusiasts across the country. With multi-platform access via Zee 5, Zee Café and &flix, viewers will enjoy a front-row experience to India’s most exciting pickleball season yet.”
With these partnerships signed, sealed, and delivered, GSPB’s Global Sports Pickleball League & Grand Slam 2025 may very well end up as one of the best, most watched competitions in India this year.
