Global health and wellness company Herbalife has launched its “Better Every Day” campaign in the Philippines. And, for the momentous occasion, the wellness brand turned not to celebrities or mainstream athletes, but to pickleball stars. They also happen to be two of the country’s very best in the sport: Leander Lazaro and Sarah Jane Lim.
Lazaro, Lim Add Star Power to Campaign Launch
The launch of the “Better Every Day” campaign was held at Tela Park in Las Piñas, and it brought together Herbalife distributors and consumers for a day of open play, games, and other wellness activities. The campaign itself will roll out community-led activities and digital programmes aimed at equipping Filipinos with the tools and knowledge to build healthier habits. Among these are nutrition clubs, pop-up wellness sessions, and run clubs. Bigger events such as fun runs, pickleball clinics, and leagues are also being eyed in the future.
“Pickleball offers one way in—a sport that is easy to pick up and social by nature. We are happy to welcome Lazaro and Lim to the Herbalife family. Both embody the values of discipline, resilience, and community on and off the court, inspiring Filipinos who are starting out or returning to an active lifestyle,” said Allan Domingo, General Manager of Herbalife Philippines, as he explained Herbalife’s decision to tap into pickleball and choose Lazaro and Lim.
Domingo also noted that one of the highlights of the “Better Every Day” campaign is a 21-day dedicated wellness programme that Herbalife will spearhead.
“A key part of the campaign is a 21-day wellness programme focused on total wellness, covering physical activity, proper nutrition, and extending to mental and social well-being,” he explained. “It is designed to help participants develop practical habits they can carry into their daily lives. At its core is a simple idea: being better every day starts with the small, practical choices that will hopefully stay consistent over time.”
Photo Credit: Herbalife | Adobo Magazine
Better Every Day, According to Pickleball Stars
Lim is on board, pointing out how building a healthy lifestyle boils down to making simple, everyday choices.
“It’s about showing up, listening to your body, and doing what helps you stay active in the long run,” she said. “That’s why having the right support, including proper nutrition, makes a big difference.”
Herbalife is looking to be that support system through its “Better Every Day” campaign, whose end goals are:
- Make everyday wellness more accessible
- Encourage people to keep moving
- Connect with others
- Build healthier habits people can sustain
This campaign also comes at a perfect time, as more Filipinos are becoming increasingly conscious of their wellness and are now actively looking for ways to build healthier routines into everyday life. This is exactly what Herbalife has been campaigning for throughout its years in the Philippines—and now it has pickleball stars like Lazaro and Lim amplifying that message, with pickleball as an enjoyable way to get fit and healthy.
