Pickleball has become the unlikely stage for yet another global brand, as Lacoste Watches unveiled its Fall 2026 Collection with a lively showcase at Pickleball Junction in Kapitolyo, Pasig City. On 30 September 2026, the French fashion house brought together media, influencers, and guests for a day that blended sport, style, and storytelling.
True to Lacoste’s heritage, the launch wasn’t confined to display tables or static presentations. Instead, the brand leaned into its sporting DNA, opening the programme with a pickleball clinic that gave participants a taste of the game’s rhythm and energy. Friendly matches followed, adding a spirited edge to the day and ensuring the collection was introduced in motion rather than in silence.
Spotlight on the LC33
At the heart of the collection is the LC33—a bold watch family that channels the confidence of Lacoste’s iconic crocodile. This season’s iteration brings refined metallic cases, mixed-material details, and fresh colourways. The 45mm case, crafted in shatterproof stainless steel, pairs with TR90 elements on the bezel, crown, and pushers. A silicone strap finished with the brand’s signature Petit Piqué texture ties the look back to Lacoste’s unmistakable identity.
With 10 ATM water resistance and a design that balances bold proportions with everyday functionality, the LC33 is built to move seamlessly from court to city.
The event also highlighted pickleball’s growing presence in the Philippines. Shery Cu, president of the Philippine Pickleball Federation, addressed guests before joining the friendly matches herself. Across the courts, players battled through spirited games, with Ricson Vergara and Derrick Ching emerging as winners, while Gavriyella Adoptante and Mariel Enguito finished as runners-up.
A Confident Connection
By staging its Fall 2026 launch on the pickleball court, Lacoste Watches underscored the synergy between sport and style. The LC33 wasn’t just displayed—it was set against the energy of competition, the camaraderie of play, and the confidence of a brand that continues to reinvent its sporting legacy.
In joining the pickleball craze, Lacoste has shown that the sport’s rapid rise isn’t just about paddles and rallies—it’s also becoming a canvas for global brands to express identity, movement, and flair.
