Indian Brand Boldfit Enters Worlds of Pickleball, Tennis as Sania Mirza Joins Company
Boldfit, a fast-growing sports and fitness brand in India, has announced that Indian tennis icon Sania Mirza is now a Boldfit athlete and investor.
So, a tennis icon joined a sports and fitness brand. What’s it got to do with pickleball, you might ask?
Well, aside from co-creating and promoting new tennis rackets, Mirza and Boldfit will be collaborating in manufacturing pickleball paddles specifically designed for Indian players. This is especially vital as playing pickleball requires quality gear, courts, and a supportive ecosystem—and that’s exactly what Boldfit is aiming to provide alongside Mirza.
“Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India,” said Sania Mirza. “Pickleball, too, is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports.”
“Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” added Pallav Bihani, Founder and CEO of Boldfit. “This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves—by partnering with the very best to create products for 1.4 billion people.”
Boldfit: Building a Reputation of High Quality
If Mirza is among the very best, then Boldfit is fast trending towards that lofty territory. Over the years since it was established in 2018, this Indian brand has built a reputation for making high-performance sports apparel, footwear, and equipment that combine stylish designs, incredible functionality, and uncompromising quality. In fact, it’s fair to say that this Bengaluru-headquartered company is now among the leaders of India’s sports and fitness ecosystem.
Boldfit’s collaboration with Sania Mirza is part of its vision of expanding into racket sports like tennis and pickleball, and it’s clear the tennis icon is the right person to have on board to turn this vision into reality.
“What Sania has achieved is unmatched. Her joining Boldfit goes beyond equipment—it’s about inspiring millions to embrace sport as part of their lifestyle. It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof,” said KL Rahul, a Boldfit athlete and investor like Mirza.
With Boldfit’s entry into racket sports, its footprint now spans cricket, tennis, table tennis, and yes, pickleball—with possibly more on the way.
