It looks like the merger between the PPA Tour and Major League Pickleball (MLP presented by DoorDash) has done wonders for the latter.
MLP presented by DoorDash has announced record-breaking season metrics for the league’s recently completed 13-event 2025 summer schedule. Of note, MLP presented by DoorDash posted significant year-on-year increases in the following:
- Sponsor revenue more than doubled 2024’s total.
- Ticket revenue saw 84% growth.
- Total attendance grew 37% (total of 50 event days).
- Linear distribution hours more than doubled via national broadcaster and local partnerships.
- Pickleballtv generated a 141% jump in minutes viewed.
- YouTube views increased 230% on MLP’s official channel.
- Social media impressions showed 407% growth on official league handles.
This year, MLP presented by DoorDash also set new all-time league highs for multiple team valuations:
- The LA Mad Drops’ £13 million valuation set a new record for an MLP majority stake sale.
- The Palm Beach Royals’ £16 million valuation set a new record for an MLP expansion franchise.
“After a volatile and uncertain start, it’s incredible to look back and see what MLP has become, and can do for the sport of pickleball when given the attention and resourcing it deserves,” said Samin Odhwani, Commissioner of MLP presented by DoorDash. “From the staff, to the team owners, to our leadership at MLP, we will look back on the 2025 season as the jumping-off point for MLP to become one of the most prominent sports properties in America.”
On top of season-long records, the DoorDash MLP Finals – New York City, powered by Toray won by the Columbus Sliders set all-time individual event records, including:
- TV viewership: CBS’s exclusive broadcast of Finals Match 1 between the the New Jersey 5s and Columbus Sliders on 23 August 2025 was MLP’s most-watched match ever, averaging 436,000 viewers
- Ticket revenue: NYC was the highest-grossing event in MLP history, +79% over 2025’s next-highest event
- Event attendance: Two sell-outs helped to generate daily average attendance of nearly 1,700 per day
- YouTube viewership: Almost 1.5 million views across the 7-day measured event period
- Social media impressions: Nearly 20 million, a 70% increase versus the previous single-event record
The league will host the standalone Edward Jones MLP Cup at Brookhaven Country Club later in the year as part of the 2025 Jenius Bank Pickleball World Championships. MLP’s 2026 league calendar and event schedule will be shared in the coming weeks.
Indeed, the past season has been incredible for MLP presented by DoorDash. And if the record growth the league posted in 2025 is any indication, then MLP presented by DoorDash is potentially looking at a very bright future.
