SXY Announces Strategic Partnerships with MLP presented by DoorDash, Pickleball Central, Carvana PPA Tour
The sponsors and partners keep coming for MLP presented by DoorDash and the PPA Tour.
On Thursday, SXY announced it is entering into strategic partnerships across professional pickleball, including with MLP presented by DoorDash, Pickleball Central, and the Carvana PPA Tour.
Who Is SXY?
SXY is an innovative brand that offers a range of gear and apparel for beach tennis and pickleball, and is known globally for its commitment to excellence with a competitive edge. SXY redefines the word SEXY through actions, product, and sport
Official Uniform and Headwear Partner of MLP
As part of a multi-year agreement, SXY will serve as the Official Team Uniform and Official Headwear Partner of MLP presented by DoorDash for the 2026 and 2027 seasons. In this role, SXY will outfit MLP athletes and teams with premium performance apparel and headwear designed for elite competition and modern style.
Retail Expansion Through Pickleball Central
In addition, SXY will be a proud partner of Pickleball Central, the sport’s leading specialty retailer. Through this partnership, SXY gear and apparel will be available on-site and through Pickleball Central at both MLP presented by DoorDash and Carvana PPA Tour events, giving fans and players direct access to the brand’s performance products.
Title Sponsor of the SXY Newport Open
SXY also announced that it will serve as the Title Sponsor of the SXY Newport Open, a featured stop on the Carvana PPA Tour in March, underscoring the brand’s growing presence and investment in professional pickleball.
Brand Vision and Strategic Alignment
“As the sport continues to explode, we’re focused on partnering where performance, culture, and community intersect,” said Mark Bonfigli, Founder and CEO of SXY. “Becoming the Official Uniform and Headwear Partner of Major League Pickleball, teaming up with Pickleball Central, and serving as Title Sponsor of the SXY Newport Open allows us to show up authentically for athletes and fans alike.”
As part of its MLP partnership, SXY will support national events, player engagement initiatives, fan experiences, and educational programmes, including outreach efforts supporting schools and youth participation.
“We’re excited to welcome SXY as the Official Team Uniform and Headwear Partner of Major League Pickleball,” said Jacob Cohen, SVP Partnerships and Revenue, United Pickleball Association. “Their commitment to innovation, style, and performance aligns perfectly with the energy of MLP.”
SXY will maintain a strong on-site presence throughout the season, participating in live events and engaging fans through immersive brand experiences that combine sport, fashion, and entertainment.
For more information on SXY gear and apparel, visit SXY.COM.
