More and more brands are betting big on pickleball. FILA is the latest, with the PPA Tour Asia tapping the iconic global brand as the Official Local Platinum Partner of the PPA Asia 500 Ho Chi Minh City Open and the PPA Asia 1000 Kuala Lumpur Cup.
Under this high-profile partnership, FILA will be outfitting the full tournament operation across both events. It will provide official apparel and footwear not just for the players, but also for the crew, volunteers, match officials, and VIPs.
This partnership is a significant development for the PPA Tour Asia, as FILA brings with it over a century of heritage in performance sportswear. With a growing footprint across Southeast Asia, FILA will also deliver a premium apparel and footwear experience to two of PPA Tour Asia’s flagship stops in Vietnam and Malaysia.
“FILA’s first-ever presence across both events underscores the increasing interest from major global brands in professional pickleball in Asia, reinforcing the importance of staying active in our daily lives. As more people look for simple and enjoyable ways to move, FILA aims to support a growing culture as the sport continues to expand rapidly across the continent. The partnership positions FILA at the centre of two key markets in the region’s pickleball landscape,” said Jimmy Jin Bohyun, Managing Director of Misto Malaysia Sdn. Bhd.
The Ho Chi Minh City Open is set to be staged from 6 to 9 August 2026 in Vietnam, while the Kuala Lumpur Cup will take place from 9 to 13 September 2026 in Malaysia.
Embark on your FILA Sport Performance Collection today. The collection is now available at official FILA stores and online. For more updates, follow @filasoutheastasia, @fila.malaysia, @filavietnam, and share your moments using #FILA #FILAMY #FILAVN #FILASEA.
