Global pickleball brand JOOLA has officially launched its Play with Vision campaign alongside its Vision series of paddles made specifically for different pickleball players.
The tagline “Play with Vision,” according to JOOLA, is the connective tissue for the core idea and the Vision paddles themselves, which the brand developed for every type of pickleball player anywhere and everywhere.
This campaign is centered around the belief that the true energy and magic of pickleball shines when diverse communities come together to play and share different points of view. We also recognize that not everyone in this audience category has the same goals. They may not aspire to be a pro, but they might want to be a pro amongst their friends—and that’s okay!
– Brian Gleason, Head of Marketing at JOOLA
A Deep-Dive into the Vision Series
The Vision Collection is offered in three distinct models: Hyperion Vision, Heat Vision, and Double Vision. Each model features its own advanced construction while incorporating JOOLA’s signature paddle shapes:
- Hyperion Vision: Available in the Hyperion shape.
- Heat Vision: Offered in the Agassi, Perseus, and Scorpeus shapes.
- Double Vision: Available in the Perseus, Scorpeus, and Hyperion shapes.
Hyperion Vision
A high-control paddle features a striking Storm gradient colored edge guard for a bold, modern finish. Inside, it houses a lightweight Polypropylene Honeycomb Core, designed for increased maneuverability, faster hand speed, and greater control for delicate shots.
Constructed using a Cold Press Layering process and a Textured Carbon Fiber Surface, this paddle delivers exceptional durability for all-day play while offering impressive spin potential.
Hyperion Vision is great for a table tennis crossover player; the 16mm paddle thickness and cold press layering mean that you can swing more aggressively, placing more balls in, especially from the back of the court or on low balls.
Heat Vision
Built for balancing durability, powerful drives, and touch.
Beneath the surface lies a lightweight Polypropylene Honeycomb Core, designed to deliver faster response times and quicker shot combinations. To harmonize the core with the surface, JOOLA’s SK Film has been added to minimize vibration response and unwanted feedback, allowing for more confident hits and an expanded sweet spot.
Heat Vision is for players building an all-around game and will give you back-of-the-court power, kitchen toughness, and some put-away speed.
Double Vision
The powerhouse of the collection, combining exceptional power with plush cushioning, a pairing you never realised you needed until now.
The only Vision paddle featuring our new Aramid Surface, it delivers a softer, more responsive, plush yet firm feel, providing the perfect balance of comfort and control. This innovative surface keeps you composed, even in the most unpredictable plays.
Double Vision is ideal for two types of players: former tennis players new to pickleball who refuse to compromise and seek power and complete control and players who desire more speed on their drives and serves, but lack natural power.
Define Fun with the JOOLA Vision Series
Through Play with Vision, JOOLA invites players everywhere to define fun the way they see it. The Vision Collection is built for growth and crafted for creativity, so as your skills and style evolve it’s right there with you.
Explore the full lineup at your favorite retailers or below at JOOLA.com.
