Global pickleball brand JOOLA and tennis legend-turned-pickleball ambassador Andre Agassi are building on the landmark partnership by teaming up once more for a worthy cause: to give back to the pickleball community.
To do this, the two recently launched the Agassi x JOOLA Let’s Play! programme, which is an initiative specifically dedicated to expanding access to pickleball and providing opportunities for the next generation of players—especially in underserved areas.
JOOLA first announced the Let’s Play programme at the 2025 Jenius Bank Pickleball World Championships. Under this initiative, JOOLA and Agassi will donate one Agassi Champion paddle to a selected non-profit organisation for every paddle purchased from the Agassi x JOOLA collection on JOOLA.com. The Let’s Play programme will begin in the US only, although both JOOLA and Agassi plan to extend it globally in the future.
From day one, our goal with JOOLA was to grow pickleball in a way that gives back. Let’s Play! is about more than paddles; it’s about people. It’s about building community, opening doors, and paying it forward so everyone has the chance to experience the incredible energy this sport creates.
– Andre Agassi
The first non-profit that will receive a donation from the Let’s Play! Programme is Leveling the Playing Field, which redistributes new and gently used sports equipment to youth and recreation programmes in under-resourced communities.
The Agassi x JOOLA Let’s Play! programme officially starts on Giving Tuesday, 2 December 2025 in the US.
Giving Tuesday is a global generosity movement held annually on the Tuesday after Thanksgiving, which encourages people to give back to their communities through donations, volunteering, or other acts of kindness.
Pickleball’s growth has been incredible, but real success comes from making sure everyone can take part in it. Let’s Play! is about breaking down barriers and helping the sport reach every neighbourhood. With partners like Andre and Stefanie, we’re showing that impact and innovation can go hand in hand.
– Richard Lee, CEO and Owner of JOOLA
Moving forward, Agassi x JOOLA will seek applications from small non-profits via this sign-up page link: www.joola.com/pages/letsplay. Plans for global expansion will be announced as soon as they materialise.
