Goodday Milk, one of Malaysia’s most recognisable dairy brands, has launched a brand-new Goodday Milk Factory that doubles as an everyday destination not only for food and dairy products, but also for fitness and community experiences.
The newly opened Goodday Milk Factory spans five acres and was previously an industrial site. It is located along Jalan Semangat in Section 13, Petaling Jaya, and is now poised to become a must-visit attraction in the city—even for pickleball enthusiasts.
Amy Gan, Vice President of Marketing at Etika Sdn Bhd, said this new space is a reflection of the brand’s belief in “Healthy Living Made Easy” and extends this idea into a physical environment.
Goodday Milk is positioning its new space, which was conceived by Lotus Capital and developed in collaboration with the dairy behemoth, as a venue for recurring community activities rather than just one-off events. It boasts the following facilities:
- HYROX-affiliated workout studio by Backyard Training
- Community pickleball courts operated by The Backyard Pickleball
- Food hall by Nasi Lemak Burung Hantu
- Etika beverages such as Goodday Milk, Pepsi, and Wonda
- Flexible event spaces for community gatherings and private functions
Additionally, the new space will keep elements of the site’s original industrial character. Among these elements are cow-inspired murals and open communal layouts.
“Rather than creating a polished, perfect environment, we embraced the character of the space,” Gan noted. “Its authenticity reflects our belief that well-being is built through real connections, everyday habits, and shared experiences.”
The project, according to Lotus Capital Managing Director Karthiik R. Doraisingam, runs parallel to broader initiatives like Visit Malaysia 2026 and Visit Selangor 2026.
“This project reflects our belief in creating spaces that are approachable, vibrant, and rooted in community,” he said. “Our partnership with Etika helps shape a destination that is designed to be explored, enjoyed, and shared by the people who use it every day.”
