Skechers, AIPA Unveil Skechers Pickleball Jersey as Athletic Brand Expands Footprint in India
Global athletic footwear and apparel brand Skechers has launched its official pickleball jersey, the Skechers Pickleball Jersey, in collaboration with the All India Pickleball Association (AIPA).
The launch marks a milestone in the brand’s pickleball performance portfolio in India and puts Skechers front and centre in the country’s growing pickleball landscape. Moreover, it reaffirms pickleball as a sport that requires agility, pride, and love, rather than merely being a lifestyle trend.
The Skechers Pickleball Jersey is designed for high-intensity play. It is made of lightweight, breathable performance fabric and is engineered to provide greater mobility, superior moisture management, and all-day on-court comfort. It also combines technical performance with modern style, further underscoring Skechers’ dedication to innovation and to adapting to the dynamic needs of professional athletes.
“Pickleball in India is at an exciting inflection point, and at Skechers, we see its immense potential as a competitive, high-performance sport. Our association with AIPA and the launch of our dedicated jersey reflect our commitment to supporting athletes with products engineered for serious play,” said Rahul Vira, CEO at Skechers South Asia Pvt. Ltd., at the official launch. “We are focused on contributing meaningfully to the sport’s long-term growth and helping elevate competitive standards across the country.”
Aside from the Skechers Pickleball Jersey, the brand also offers a premium pickleball footwear line intended to improve grip, responsive cushioning, and court stability, bolstering the brand’s overall performance offering in the sport.
Skechers brand ambassadors Sonu Kumar Vishwakarma and Vrushali Thakare attended the launch, alongside pickleball athletes Anuja Maheshwari and Ritam Chawla.
With this launch, Skechers expands its performance range in India while also establishing an authentic, athlete-led presence in one of the nation’s fastest-growing sporting communities.
