Centreline Athletics, the performance pickleball apparel brand designed by players for players, recently bared its plans for expansion in 2026, and on Tuesday, the company also announced it will continue partnering with DUPR (Dynamic Universal Pickleball Rating). This continuing partnership was made possible through a new agreement that covers the entirety of this season.
As part of the partnership, DUPR formally named Centreline Athletics as its Official and Exclusive Apparel Partner. With this team-up, the two companies will be able to share their commitment to performance and innovation, as well as continue their efforts in growing pickleball at every level of play.
Additionally, through this collaboration, Centreline Athletics will have a strong presence across key DUPR-owned and operated competitive platforms, including collegiate, high school, and developmental league events. The partnership specifically aims to create meaningful opportunities to connect directly with emerging athletes and competitive communities, while supporting DUPR’s mission to unify and elevate the sport through accurate, accessible player ratings.
“DUPR has become the gold standard for measuring performance in pickleball,” says Scott Brown, Managing Director for Centreline Athletics. “This partnership allows us to engage with players where competition and development intersect, while reinforcing our focus on apparel that performs at the highest level of the game.”
“Centreline Athletics understands pickleball athletes and the evolution of the sport,” said Ben Van Hout, Head of Sponsorship and Partnership at DUPR. “Their performance-focused approach, and dedication to the community, make them an ideal partner as we continue to grow collegiate, youth, and developmental competitive pathways.”
Building on a successful collaboration in 2025, the renewed partnership reflects a shared focus on supporting the rapidly expanding Collegiate Pickleball Tour and Minor League Pickleball as critical competitive pathways for developing athletes.
DUPR’s data-driven rating system provides players with a universal, objective measurement of skill based on real match play, helping athletes track improvement, find competitive balance, and engage more deeply with the sport. By partnering with Centreline Athletics, DUPR expands its ecosystem to include premium performance apparel designed specifically for the demands of pickleball competition.
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